Meraki Wellness is a real client project set to open in Fall 2026. I was tasked with developing a cohesive brand identity for a hybrid wellness space that brings together a strength-focused gym and a pilates and yoga studio, two environments traditionally defined by contrasting aesthetics. Rather than choosing one visual language over the other, I identified their shared foundation: the strength and confidence they cultivate in people. The campaign, “Putting the Me in Meraki,” reframes wellness as an act of self-prioritization and inclusivity. Women can lift. Men can practice yoga. Older individuals can and should move their bodies with intention. The custom wordmark embodies this balance, combining structured, grounded typography with a fluid “e” that suggests movement and flow. The result is a unified brand system that feels powerful, modern, and accessible, built to support every individual who chooses to invest in themselves.

Output:

Brand Identity

Art Direction

Web Design

Graphic Design

Packaging Design

Brand Strategy