LOCK IN is a mock branding project for a fictional energy drink company. Designed with students and a younger, late-night audience in mind, the concept centers around the #2AMCLUB those cramming for exams, pulling all-nighters, and pushing through deadlines. The visual direction uses bold typography and bright, high-contrast color palettes to feel energetic, playful, and youth-oriented, reinforcing the idea of staying alert and “locked in” when it matters most.

Output:

Packaging design

Brand Design